Hypebot featured some interesting stats on text messaging last week. A Pew Study revealed the following:
“The average 25 to 34 year old texts 20+ times every day and 18 to 34 year olds text a whopping 55 times daily, according to a Pew Study.” -Hypebot
With those numbers, text messaging should be a no-brainer, right?
I’m going to go out on a limb and say text messaging is NOT right for everyone.
Read on to find out if a text messaging campaign is right for you.
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Selling merchandise is a time-tested income stream. From KISS to local upstarts, everyone does it to varying degrees of success. But many artists never see the value of these items past their invoices.
One of my favorite acts, experimental indie rock band Sugar Glyder, is getting extra mileage out of their stickers. Though it’s great that fans are walking around reppin’ Sugar Gylder, the band took the concept further. They are asking their fans to post pictures of these stickers in the wild.
Here are some photos via their Facebook page:
This is a fun way to interact with your fans and see your merch somewhere other than a cardboard box. Want to take your merch to the next level? Read on for more ideas to get extra mileage out of your merch.
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Images are great for fleshing out your blog’s content and increasing interactions on social networks. Here’s a few reasons why you should up your online image game.
That doesn’t mean your fans want to see a neverending photo-essay about your cat. Here are 20 photo ideas to quickly brighten your blog.
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One day (or after a series of bad days), you wake up to realize all your hard work isn’t paying off.
No new followers. No blog-buzz. Fan interactions are down. Sales are lagging.
All the music marketing campaigns, free downloads, tweets, blog entries, and contests seem like a waste.
What are you supposed to do? Continue reading
My friends at music marketing powerhouse MicControl.com are hosting an upcoming webinar on August 2.
Co-founders Jon Ostrow and and Chris Taylor will tackle the process of locating the right blogs for you, forming relationships with bloggers, and getting your music heard. After the 45 minute presentation, they’ll answer our questions in a 30 minute Q&A session.
For full details, head on over to the event page.
It doesn’t hurt that Jon and Chris are throwing in a PDF reference guide and giving away a free hour-long Q&A session, among other things. But here’s the main reason : they a great track record.
Jon and Chris have created a wonderful resource for musicians. The content they provide offers solid, actionable advice. Read a few articles and see for yourself:
I hope to see you there.
In the introduction to this series, I made several promises. I claimed this series would help you create meaningful relationships, improve your reputation, strengthen your influence, increase your ability to get things done, and properly handle criticism.
And top it off, I said I’d help you make measurable progress.
It may be less clear how to measure your listening skills or if you are making people feel important. Mashable and Social Media Examiner feature powerful tools to gauge other things, like site traffic and influence. But how do you measure authenticity?
Fortunately, I have a tool to help you take a good look at yourself in the mirror.
Why prove to a man he is wrong? Is that going to make him like you? Why not let him save face? He didn’t ask for your opinion. He didn’t want it. Why argue with him? - Frank Gammond
Sometimes, it seems like the Internet hosts more arguments and flame wars than constructive and entertaining discussions. We constantly want our own worldview to prevail, and we’ll often argue to the point of smashing our keyboards and burning our monitors. This remains true even if we are wrong, as I frequently am.
We rarely change another person’s mind by arguing. Here’s what you usually accomplish by trying to prove someone wrong:
Social networks give us a chance to engage in genuine conversations with an audience. Even so, I’ve seen too many altercations spring up on artists’ and companies’ own pages.
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